Ann Thai, Director, App Store Product Marketing
Since the beginning, we designed the App Store to be a safe and trusted place. Users can just focus
on finding the right app, knowing Apple has reviewed every app to make sure it meets our high
standards for security, privacy, and safety. And that's why the App Store now serves nearly 600
million weekly visitors in 175 countries and regions, making it a great business opportunity for
all developers, and an engine for innovation and growth. And Apple has now paid over $230 billion
to developers since the App Store launched. Today, we're introducing some incredible new ways to
help developers like you reach even more users, starting with the App Product Page. This year,
you'll be able to create multiple custom product pages to showcase different features of your
app for different users. You can also try out different screenshots, videos, and even app icons
to understand what users like most. These improvements will give you even more ways to tell the
world about your app. It's also important to showcase the dynamic things happening inside your apps.
The most popular apps and games are constantly introducing new content and limited-time events like
Pokemon Go Fest, film premieres like In the Heights and Nike fitness challenges. Events across the
entire app ecosystem help users find the next big things. This year, we're introducing new ways to
discover amazing events like these. We call them In-App Events. With In-App Events, the dynamic
content and experience within apps will be front and center on the App Store so users never miss
a big moment. And this is huge for developers. In-App Events can be surfaced throughout the store
to millions of users, whether they're brand-new to the app or they use it every day. You can
showcase them on your app's product page. Users can learn more, sign up to be notified,
or quickly join the action if it's happening now. They can discover events with personalized
recommendations. And in Search. Our expert editors will curate the best and biggest events.
And the new App Store widget will feature upcoming events right on the home screen. With In-App
Events, the App Store continues to be the best place to discover what's happening in apps and games.
And this will be open to all developers, whether they already have events, or they're just getting
started. And now I'll hand it back to Susan.