Chinese civilization once had a significant influence on world civilization. With the development
of our country's economy and the rise of her international status in recent years,
Chinese culture, which has a long history, is once again attracting global attention.
More and more Chinese cultural elements provide inspiration for and become popular subjects
of fashions, literature and movies around the world. This shows that the world needs Chinese
culture. It was in this context that China decided to implement the "Culture Exporting"
strategy so as to enhance her cultural exchanges with the rest of the world. After several
years' efforts, great achievements have been made in this respect. "Culture Exporting" has
greatly promoted the development of our cultural industries. It is becoming an effective
approach through which China enhances her national image and comprehensive strength.