Have you heard of Golden Hook?Golden Hook is a group of twenty grannies and a young man with a
clever business idea.They make beautiful,hadnmade,wool hats and sell them all around the world.You
don't buy Golden Hook hats in a shop.If you want one,you go to their website and choose the style,
size and colours you want.Then you look at photographs and choose a grandma.The granny knits the hat
by hand just for you.One week later,you get the hat with a special message from the granny inside.
You can see people wearing Golden Hook hats in Paris,London,Tokyo and New York.People love the hats
because every hat is different.
Golden Hook was started in Paris,by Jeremy Emsellem.In 2005,when he was 19,Jeremy began knitting
hats for fun.He wore the hats in class,and other students really liked them.Everyone wanted one!
Jeremy made hats for 50 students,but he didn't have time to make lots of everyone.Then,in 2007,he
visited his old aunt and had an idea.His aunt and her friends were all grandmothers.They dudn't have
a job and they didn't look after children,so they had lots of time.They were really bored.They were
also very good at knitting.Jeremy talked to his aunt's friends.He asked them if they wanted to make
his hats.Six of the grandmothers said'Yes'.In 2008,Jeremy started the Golden Hook company and set up
the website.In the first year,they only sold 300 hats,but the company expanded quickly.Soon after,in
2010,Golden Hook employed 20 grannies.Three years later,in 2012,a famous shop introduced the hats to
Tokyo-Japanese people loved the grannies all over the world.
With Golden Hook,everyone wins.The customers get excellent hats.The grannies get money,and something
interesting to do.And Jeremy?Jeremy is 25,and the CEO of an international company.