What is shown in the column chart above indicates that dramatic changes have taken place in the
market share of certain brands in domestic car markets from 2008 to 2009.During the period,there
was a marked jump of 8% from 25% to 33% in the market portion of Chinese brands,while that of
Japanese brands declined significantly by 10% from 35% to 25%.At the same time,the percentage of
American brands remianed steady.There are at least two fundamental causes accounting for these
changes.On the one hand,advancements in science and technology have offered a technical foundation
for the rapid development of Chinese automobile industry by providing material basis and technical
means.Meanwhile,it won't be difficult to notice these days that national automobile companies in
mounting numbers turn to price promotions to boost sales.On the other hand,the dishonest words and
behaviors of Japanses automobile corporations such as Toyota in recent years cheapen their image
and finally ruin their reputation.To sum up,brands are insubstantial treasure.They are akin to a
product's or a company's reputations.Obviously,if Chinese automobile industry wants to make
continuous profits,what it needs is to try promotions that reinforce Chinese brands' image.