On the one hand, it is undeniable that
consumers have a greater likelihood
of catching sight of the advertisement
if the company channeled a large amount
of money into advertisement to generate
the publicity. For the most part, the
commercial never fails to glamorize
products and the products beautified look
more fascinating and practical than they really
are, thus stimulating the appetite of shopping;
the customers may be more likely to purchase
these packages for the creative and even
thought-provoking commercials. Predictably,
as the well-crafted and well-designed advertisement
gradually serves its purpose, the company can increase
the profits and achieve an economy of scale, thereby
cotvering the cost. Eventually, it can be foreseen that
the firm can achieve the end of profit maximization and gain success.
On the other hand, that is not to say that it is the number-one
priority to invest a large sum of money in advertisement under
all circumstances. Companies may have spectacular success
with other vital aspects, too. One critical factor is the staff
training: it improves efficiency and proficiency of workers and
encourages their loyalty as well. As a result, the company can
reduce brain drain and create a motivated workforce, greatly
benefiting day-to-day management. That is the case especially
when the corporation is short-staffed. In addition, in order to
enhance employees' competitiveness and foster innovation, new
members can be recruited systematically. This will introduce more
young blood into the whole team; they will brainstorm more creative
and feasible plans and schemes. It is also worth mentioning
that the importance of high-quality products cannot be overestimated,
for they do help building word of mouth and minimizing the loss of
customers, thereby increasing profits and winning recognition.
Therefore, other elements also have much evidence of success.